01 WHAT IS ADBANK

A powerful
online
advertising
platform,
middleman-
free.
PUBLISHERS
MAKE MORE
PROFIT.
Sell ad space on your website and keep more of the ad revenue while never dealing with advertisers directly.
ADVERTISERS
PAY LESS TO
GET MORE.
Eliminating the middle man means publishers can make more while charging less to advertisers. Win-win.
DRAMATICALLY
REDUCE AD
FRAUD.
Our patent pending Al oracle is a fraudster’s worst nightmare and we open up our API so you can use them too.
A
TRANSPARENT
PLATFORM.
A fully auditable, open source network built on Ethereum means you always know you’re getting what you pay for.

02 THE PROBLEMS

THE PROBLEMS

PLAGUING THE INDUSTRY

Advertisers are assaulted.
Media buyers can get kickbacks from ad platforms with their client's money and pocket the difference without anyone ever knowing. These ad rebates hurt advertisers while the middle man profits… billions of dollars a year.
Publishers are powerless.
At least 50% of all digital ad revenue is lost in the ad buying ecosystem before it reaches the publishers. Even though they control the audience everyone wants access to, the publishers’ hands are tied.
Ad networks fuel the fire.
Deceptive tactics such as click farms and ad stacking are burning billions in advertisers’ budgets. The middle men who control the ad buying process are the only ones with the data to audit it.
We're all wasting way too much time and money on a media supply chain with poor standards adoption, too many players grading their own homework, too many hidden touches, and too many holes to allow criminals to rip us off.

Marc Pritchard Chief Brand Officer, Proctor & Gamble

03 THE COST OF AD FRAUD

The global
cost of
ad fraud
will reach
50 billion
in the next
10 years.

That’s enough money to

Solve the
world hunger
crisis. ~$30B
Source: United Nations

AND

Eliminate
homelessness
in the USA.
~$20B
Source: New York Times
BASELESS
REVENUE
CUTTING
Current ad-buying ecosystems take at least 30-60% of revenue generated and some platforms don’t even disclose how much they share with publishers.

04 THE SOLUTION

THE SOLUTION

TO WHAT IS PLAGUING THE INDUSTRY

A powerful advertising platform.

The blockchain allows us to create a more secure ad platform that’s better for both advertisers and publishers.

EXECUTIVE TEAM

READ BIO
Jon Gillham CEO / FOUNDER

Jon Gillham CEO / FOUNDER

  • Co-founded a successful digital asset acquisition firm.
  • Owns over 6000 websites generating 6 figures a month.
  • Former Exxon Mobile Engineer.
READ BIO
Kelsey Cole CSO / CO-FOUNDER

Kelsey Cole CSO / CO-FOUNDER

  • Top 30 Under 30 (Marketing Magazine)
  • Current digital agency owner & former head of PR at Revlon Canada
  • Brand work includes: L’Oreal, Garnier, Revlon, Red Bull, Juicy Fruit, Tesla & TIFF
READ BIO
Angelo Dodaro CMO / CO-FOUNDER

Angelo Dodaro CMO / CO-FOUNDER

  • Marketing agency owner & digital advertising expert
  • Brand work includes Tesla Motors, TIFF, Cara Foods, Mud Hero
  • Avid cryptocurrency investor
READ BIO
JONI JOYNER VP of Product

JONI JOYNER VP of Product

  • With 15 years of adtech experience, Joni is Adbank's resident expert with an impressive career that includes leading adtech shop Adgear's Toronto office which later was acquired by Samsung, consulting in residence at Telus, and managing various adtech product development initiatives at several different tech and media companies such as AOL, Amobee, and Adknowledge.
  • Joni's career has spanned three continents with senior adtech roles in Canada, Australia and the UK.

DEVELOPMENT TEAM

Dr. Fodé Touré Architect & development lead
Conor Watt Blockchain Developer
Oleksandr
Iakovliev
Full Stack Developer
Tyler Pratt UX/UI Designer

SUPPORT TEAM

Narcis Bejtic Operations Manager
Natalie Slaven Finance Lead
Steph Craig Marketing Coordinator
Brian Park Business Development
Priscilla Laroche Bookkeeper

ADVISORS

Kirstine Stewart President & CRO of Tribal Scale (former VP of Media at Twitter)
7 Founder, PIVX
Jon Walsh Ad Tech Expert
Alex Brown Co-founder, The Beard Club

ROADMAP

2017
APR 2017
Opportunity to solve online advertising problem with blockchain identified.
May 2017
Technical and Go To Market strategy developing.
jun 2017
Development training starts.
NOV 2017
Alpha Preview released.
2018
Spring 2018
  • IP revisions submitted
  • Anti-fraud AI data collection begins
  • Beta bug fixes completed
Summer 2018
  • Develop user profile API
  • Launch crypto ad network
  • Ad server integration
  • Anti-fraud AI development begins
  • Adbank 1.0 launch
Fall 2018
  • Develop SDKs for existing ad networks
  • 3rd party integration release
  • Acquired ad networks successfully converted